The 2010 World Cup generated $3.66 billion in revenue for FIFA while expenses equaled just $1.30 billion according to their own financial documents. That is a nice little profit of $2.36 billion, up 7.3% from 2006 and 22.8% from 2002.
If the 2014 World Cup shows a similar rate of increase, FIFA will profit approximately $2.61 billion from the tournament.
Of the nearly $4 billion in revenue from the 2010 World Cup, 65.9% came from the sale of television rights ($2.41 billion) and 29.3% came from the sale of marketing rights ($1.07 billion). The remaining revenue came from the sale of hospitality rights and licensing rights.
The biggest costs for FIFA included $348 million in prize money for the participating countries and member associations, followed by $326 million to South Africa for their organizing committee and a World Cup legacy program, and $214 million in TV production costs.
